On August 13th 2011, in Lagos, Nigeria, a new fashion label with a fresh and irreverent style was born. Clan is the brainchild of 3 sisters, Teni, Aba and Tiwa Sagoe, (daughters to Deola Sagoe of the eponymous and legendary fashion house.) Bringing a vivacity and innocence coupled with a measured fashion savvy, the new label has exploded onto the scene, surprising the 3 sisters with the demand for Clan pieces and the goodwill of new-found fans.

Here are three behind the scenes vignettes, produced by Clan launch media partners 37th State, chronicling the goings on in the lead up to their first show “The Rampage”, showing the girls putting forward their visions, working as a dream team, and astounding their mother who is actually awed by their efforts!

Day 1- Model Search

Day 2- Fittings/Rehearsals

Day 3 - Ramp-Age Fashion Show

Clan will soon be available on-line. For now please shop for this and the new Clan and Deola Sagoe jeans collection at the Deola Sagoe Flagship store, 292F Ajose Adeogun st, Victoria Island, Lagos, Nigeria
To see and be a part of further Clan adventures, be a fan of Clan on: facebook/Clan Fashion label.

Posted by Aba on Tuesday 4 October 2011